Your social media use could be the reason. You can unintentionally turn people off with too many posts, tweets or photos. When you post nonstop about your thrill-a-minute European vacation, it can be perceived as a brag
— even if your intention was just to share good news. Social media puts people in comparison mode and makes them feel “less than.”

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Source: The Sweet Spot, by Christine Carter,Ph.D.

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